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Sony Corp’s President and Chief Executive Officer Kazuo Hirai presents a new Sony Xperia Z1 smartphone during it’s world premier at the IFA consumer electronics fair in Berlin, September 4, 2013. The IFA consumer electronics and home appliances fair will open its doors to the public from September 6 till 11 in the German capital. REUTERS/Fabrizio Bensch (GERMANY – Tags: SCIENCE TECHNOLOGY)